Snapchat Spotlight blocks AI-generated videos to reward real creators

Published On 03 Aug, 2026
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Under the new policy, videos created entirely by artificial intelligence will not be recommended in Spotlight, Snapchat’s main feed for trending content.

The company says the change is intended to encourage original creativity and reduce the presence of low-quality, repetitive AI videos on its discovery page.

The updated guidelines do not prohibit users from sharing AI-generated videos in other areas of Snapchat. Creators may still use the platform’s AI tools to edit or improve their own footage, and these videos can continue to appear in Spotlight as long as they include clear indicators that AI was used.

The main difference is where the video comes from. AI can help with editing, but videos must be mostly made by people to be recommended in Spotlight.

By excluding fully AI-generated videos, Snapchat aims to prevent automated accounts from using the discovery feed to reach a wide audience.

Snapchat acknowledged the challenge of enforcing this policy, noting that “no detection system is perfect.” The company has not detailed exactly how it will distinguish heavily AI-enhanced recordings from wholly generated videos.