Apple Explores AI to Replace Jobs Under John Ternus

Published On 30 Sep, 2026
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9 News HD: Apple is looking at how artificial intelligence (AI) can help the company handle more work with fewer employees as new CEO John Ternus pushes for greater efficiency.

Reports suggest Apple has considered using AI for some tasks currently handled by human workers. One area under discussion is AppleCare customer support, where AI could take over some routine work. A plan involving around 5,000 customer service jobs was reportedly considered, although the plan has been put on hold for now.

John Ternus became Apple’s CEO on September 1, replacing Tim Cook. Since taking charge, he has been looking at ways to make Apple’s operations faster and simpler. Reports say he wants the company to reduce unnecessary layers of management and give engineering teams a stronger role in product development.

The move comes as Apple faces growing pressure to improve its AI technology and compete with other major technology companies. Ternus is also considering changes that could allow Apple to develop and release products more quickly.

For Apple employees, the growing use of AI could mean changes in how some jobs are handled. However, the company has not announced a broad plan to replace its workforce with AI.

Apple’s approach shows how quickly AI is changing the technology industry, with companies looking for new ways to improve work, reduce costs and increase productivity.